Geely Auto UK Establishes New Headquarters at Ansty Business Park, Coventry
- The move places Geely Auto UK in Britain’s answer to Motor City
- Relocation comes as Geely Auto hits 10,000 registrations in 11 months from launch
- Brand plans to further expand its product portfolio by launching seven new vehicles over the next two years
Coventry, United Kingdom, Thursday 01 October 2026 Geely Auto UK has today announced the relocation of its UK headquarters to Coventry, following strong growth since the brand launched in the UK in October last year.
The move from Milton Keynes places Geely Auto UK at the heart of one of the UK's most important automotive and engineering centres, providing a central location from which to support its growing retailer network, expand customer operations and deliver future products, reinforcing Geely Auto UK's commitment to investing in the British market.
The relocation follows a period of rapid expansion for the business, which has quickly established itself in the UK market and recently surpassed 10,000 registrations in just 11 months, underlining the growing appeal of the brand among British consumers.
"The move to Coventry is a clear line in the sand for the future of Geely Auto in the UK,” said Michael Yang, Managing Director at Geely Auto UK. “As we build on our early momentum, relocating our headquarters to Britain’s answer to Motor City provides the ideal environment to put down our roots, ensuring we are supporting the expansion of operations and our long-term ambitions in the UK.”
“The move to Coventry also comes as we recently hit 10,000 registrations in 11 months so we know we have the right product at the right time for the market. And it’s only going to continue to grow as we add a further seven models over the coming two years.”
“Geely Auto UK is committed to being a good corporate citizen in Coventry, actively integrating into the local community and making positive contributions to local community development, indeed, in August this year, Geely Auto became the official automotive and sleeve sponsor of Coventry City Football Club.”
The new headquarters will house sales, marketing, aftersales, network development and corporate functions, creating a collaborative hub designed to support the brand's continued expansion.
ENDS
Press Contacts:
Simon Branney
Head of Public Relations
07802 432326
simon.branney@geelyauto.co.uk
Joshua Tipping
Press Officer
07849 398208
joshua.tipping@geelyauto.co.uk
Kate Arding
PR Agency
kate@wearenameless.co.uk
07837 744911
About Geely
Geely is a leading automobile manufacturer based in Hangzhou, China and was founded in 1997 as a subsidiary unit of Zhejiang Geely Holding Group (ZGH). ZGH manages several leading brands including Geely Auto, Lynk & Co, Zeekr, Polestar, Volvo, Lotus and smart. Geely is also the global strategic partner to Malaysian national automaker Proton. Geely employs more than 50,000 people and operates five global R&D centers in Hangzhou, Ningbo, Gothenburg, Coventry and Frankfurt.
Geely also boasts five global design studios in Shanghai, Ningbo, Gothenburg, Milan and Coventry respectively with over 1,000 employees. Geely Automobile Holdings, a subsidiary company holding controlling stakes in Geely Auto, Lynk & Co and Zeekr has been listed on the Hong Kong Stock Exchange since 2005.
Geely currently owns a number of high-profile businesses in the UK positioned in the premium, sport and taxi segments. Following a period of sustained growth, Geely plans to introduce additional models into the UK. Leveraging the dual advantages of Geely's technology and products, an exciting new chapter is planned.
Specifically focusing on the passenger car market, Geely Auto UK will launch a number of high-quality products from the wider Geely Auto portfolio. The first model, Geely EX5, was launched in October 2025, with a total of 10 models planned over the next three years and annual sales volume of over 100,000 units. Sales will be delivered through a national Dealer Sales and Service Network.
ENDS
Press Contacts:
Simon Branney
Head of Public Relations
07802 432326
simon.branney@geelyauto.co.uk
Joshua Tipping
Press Officer
07849 398208
joshua.tipping@geelyauto.co.uk
Kate Arding
PR Agency
kate@wearenameless.co.uk
07837 744911
About Geely
Geely is a leading automobile manufacturer based in Hangzhou, China and was founded in 1997 as a subsidiary unit of Zhejiang Geely Holding Group (ZGH). ZGH manages several leading brands including Geely Auto, Lynk & Co, Zeekr, Polestar, Volvo, Lotus and smart. Geely is also the global strategic partner to Malaysian national automaker Proton. Geely employs more than 50,000 people and operates five global R&D centers in Hangzhou, Ningbo, Gothenburg, Coventry and Frankfurt.
Geely also boasts five global design studios in Shanghai, Ningbo, Gothenburg, Milan and Coventry respectively with over 1,000 employees. Geely Automobile Holdings, a subsidiary company holding controlling stakes in Geely Auto, Lynk & Co and Zeekr has been listed on the Hong Kong Stock Exchange since 2005.
Geely currently owns a number of high-profile businesses in the UK positioned in the premium, sport and taxi segments. Following a period of sustained growth, Geely plans to introduce additional models into the UK. Leveraging the dual advantages of Geely's technology and products, an exciting new chapter is planned.
Specifically focusing on the passenger car market, Geely Auto UK will launch a number of high-quality products from the wider Geely Auto portfolio. The first model, Geely EX5, was launched in October 2025, with a total of 10 models planned over the next three years and annual sales volume of over 100,000 units. Sales will be delivered through a national Dealer Sales and Service Network.
